The data explosion can be overwhelming – often businesses are losing sight of the customer, not gaining customer insight. Axim’s Experience Analytics practice sees things differently: turning data into intelligence, analytics into insight and the Internet of Things into innovation.
Businesses must identify the most meaningful data and make it actionable by getting it to the right people at the right time. Axim’s Optika™ provides the answer.Learn more
Predictive? Prescriptive? Machine learning? AI? Empathy? The growing analytics options are bringing opportunity and confusion in equal measure. Axim can provide the answers.Learn more
the right data
to drive the
right CX actions
Business want to focus the least amount of viable data to drive the most impactful customer experience actions. Axim’s Optika™ framework enables this. How? By curating the right data; by collecting and connecting disparate data sources with multiple analytics tools to deliver actionable intelligence; and by visualizing fast-moving customer data for the people who need it most to accelerate decision-making.